It needs repeating – again and again and again

1st Mar 2021


There’s a well-known political figure, let’s call him Bobby, who famously made the claim that “It is only when you’re sick of hearing yourself repeat the same message over and over again that your audience is just beginning to get it.” He wasn’t wrong when he made that claim and he’s right now too.

Last week the sponsors of the All Party Parliamentary Group on Hydrogen met with Parliamentarians for a private discussion. Now I’m not going to report who said what by whom, suffice to say it was a very positive meeting with MPs and Peers, cross-party, from all the UK nations, experienced former Cabinet Ministers to the most junior of backbenchers. It reflected the increased interest in all matters hydrogen and EUA is proud of its role in being the first organisation to agree to become a sponsor, recognising how useful a vehicle it could be.

What became evident, and this is from a group that is ‘interested’ in the topic, was the gaps in their knowledge and it brought home to me the need to take on board what Bobby said. So when an MP asks if it is safe to inject 20 per cent blended hydrogen into the gas network for boilers to use, it is our failure, not theirs that they felt the need to ask.

So my take is that we need to not only renew and refresh our messaging around a hydrogen future but we need to repeat what we have said too. I can tell you from experience that our politicians are bombarded with a million and one issues, all claiming to be important. They may have all voted to commit Net Zero into law, but they haven’t the foggiest how to do it. The majority would not be able to tell the difference between a condensing boiler and a combi-boiler. Again, that isn’t their fault but ours.

So let’s renew our effort to communicate to them the facts around hydrogen, across whatever platforms we have at our disposal. We are immersed in the topic, they aren’t. So let’s take Bobby’s approach, repeat our message until we are sick of saying it.

Best wishes

Mike Foster, CEO

Mike Foster

EUA's Chief Executive


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